Innovation Strategy

If you don’t have a robust innovation strategy, you may as well play roulette

We align your innovation plans, investments and activities with your specific business strategy. What are your core competencies? How do you define and measure success? What role can innovation play in helping you accomplish your goals?

Senior management often defines financial targets and then steps back while the creative geniuses in the laboratories think up innovation projects. The result: lots of innovation projects that head off in different directions, usually falling far short of the total impact required. Sound familiar?

What’s the difference between “Innovation” and an “Innovative Company?” An “Innovation” can be a clever, creative idea or product. “Innovative Companies,” though, do more - they introduce breakthrough products, services and solutions that drive profitable growth. Innovation activities that are not linked to a company’s business strategy often waste precious resources and result in novel, but unprofitable products or services.

What results do you expect of your investments in innovation? What is your strategic intent? On which innovation vectors will your company focus, compete and win?

What INNOVAND can do:

We help you determine your innovation requirements and develop a robust plan for accomplishing them. Based on your objectives and business strategy, we jointly develop an innovation strategy that fits your specific needs. It includes details on the appropriate innovation vectors, goals for your innovation capabilities and measures of success.

Together with key people in your organization, we challenge conventional thinking, arrive at a powerful, shared understanding and ensure that your management team feels personal ownership for – and confidence in – your innovation strategy.

Next steps

To learn more about our work in this area or discuss your situation, please contact us. Or to read about INNOVAND capabilities in other areas, click the appropriate service.